creative brand strategist helping shape brands of the future.
I fuse psychology, creativity, and culture to craft stories that give a platform for unrealized truths.
I ended up in strategy because of a passion for uncovering why people do things, like things, interact with each other, and how brands are caught up in it all. Time in public relations, social media strategy, corporate strategy, launching a media company, advertising led me to where I am now as a creative brand strategist for research and innovation agency Now What where I help build brands, not just sell them, and inform global strategies for brands like Nike, Beam Suntory, Instagram, PepsiCo, and more.
Prior to Now What, I worked at Untitled Worldwide, a strategy-first agency that sits within Plan A, a federation of boutique creative agencies founded by MT Carney and Andrew Essex. Some days I was a copywriter pouring out romanticized manifestos, others, an analyst digging through mountains of data and research to pull out insights, but mostly, a storyteller, thinking about how to connect with people and just create things that make people feel good.
If you want some more insight into my most recent work, shoot me an email, and let's grab a coffee.