In a world full of B.S. I want to help brands find their truth.
I fuse psychology, creativity, and culture to craft stories that help impact people's lives and shape brands of the future.
I ended up in Strategy because I want to know why people do things, like things, interact with each other, and how brands are caught up in it all. My curiosity has led me through public relations, social media strategy, corporate strategy, starting my own media company, and finally, to where I am now as a creative brand strategist.
I'm currently working at Untitled Worldwide, a strategy-first agency that sits within Plan A, a federation of boutique creative agencies founded by MT Carney and Andrew Essex. On a small and nimble team, some days I'm a copywriter pouring out romanticized manifestos, others, an analyst digging through mountains of data and research to pull out insights, but mostly, I'm a brand marketer, thinking about how to connect with people and just create things that make people feel good.
See below to look at some projects I've worked on. If you want some more insight into my most recent work (I know you love a good NDA), shoot me an email, and let's grab a coffee, virtually, obviously.