Nashville Eats
/ Collaborating with local and national brands to capture more consumers with drool-worthy content
DESCRIPTION
Nashville Eats started in 2014 as an outlet to explore Nashville and connect to its growing food scene. After realizing the untold stories of an up and coming food city, I quickly grew it into a media platform, developing a brand voice and content & partnership strategies. Six years later, with over 154,000 followers and +200,000 submissions to the hashtag #NashvilleEats, we're the largest food Instagram in Nashville. I partner with local businesses and national brands to connect people to food and help brands expand their reach in Nashville and beyond, crafting a narrative around the city's booming restaurant industry. Since 2018, Nashville Eats was voted #2 best local food Instagram by Nashville Scene’s reader poll two years in a row.
ROLE
I. Develop marketing objectives & social media growth goals
II. Analyze audience data and monitor content performance
III. Drive engagement with over 152k followers
IV. Shoot, edit, write, and schedule photo and video content
V. Collaborate with brands/restaurants/PR firms to roll out campaigns
VI. Email/direct message outreach to brands/restaurants/PR firms
VII. Negotiate terms of agreement and payments
VIII. Recruit and manage interns for all Nashville events and photo opportunities
IX. Creatively cover Nashville events through story/feed activity
