Nashville Eats 

/ Collaborating with local and national brands to create food-porn worthy content

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Nashville Eats started in 2014 as an outlet to explore Nashville and connect to its growing food scene. After realizing the untold stories of an up and coming food city, I quickly grew it into a media platform, developing a brand voice & content and partnership strategies. Six years later, with over 144,000 followers and 200,000 submissions to the hashtag #NashvilleEats, we're the largest food Instagram in Nashville. I partner with local businesses and national brands to connect people to food and help brands expand their reach in Nashville and beyond, crafting a narrative around the city's booming restaurant industry. In 2018 Nashville Eats was voted #2 best local food Instagram by Nashville Scene’s reader poll two years in a row.

My role

 

I.      Develop marketing objectives & social media growth goals

II.     Analyze audience data and monitor content performance

III.   Drive engagement with over 144k followers

IV.   Shoot, edit, write, and schedule photo and video content 

V.    Collaborate with brands/restaurants/PR firms to roll out campaigns

VI.   Email/direct message outreach to brands/restaurants/PR firms

VII.  Negotiate terms of agreement and payments

VIII. Recruit and manage interns for all Nashville events and photo opportunities

IX.    Creatively cover Nashville events through story/feed activity

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