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/ Strategic and experiential platform to help ​IBM Developer regain share. 


IBM Developer came to Plan A for a marketing solution to establish a reputation as a dominant cloud platform but quickly discovered they needed more than a traditional marketing campaign.


I worked with the Head of Strategy of Plan A to explore the problem at hand, build the strategic narrative to sell in a challenger-brand approach, and work with a partner experiential agency to develop activations and creative concepts.

If you'd like to hear more, send me an email, I'd love to talk.


I. Listening Lab: Stakeholder and Expert Interviews

II. Competitive/Industry Analysis

III. Client Workshops 

IV. Creative Brief 

V. Activation Ideation + Development with Agency

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