/ Strategic and experiential platform to help IBM Developer regain share.
IBM Developer came to Plan A for a marketing solution to establish a reputation as a dominant cloud platform but quickly discovered they needed more than a traditional marketing campaign.
I worked with the Head of Strategy of Plan A to explore the problem at hand, build the strategic narrative to sell in a challenger-brand approach, and work with a partner experiential agency to develop activations and creative concepts.
If you'd like to hear more, send me an email, I'd love to talk.
I. Listening Lab: Stakeholder and Expert Interviews
II. Competitive/Industry Analysis
III. Client Workshops
IV. Creative Brief
V. Activation Ideation + Development with Agency