IBM

/ Strategic and experiential platform to help ​IBM developer regain share. 

*in development

 

IBM Developer came to Plan A for a marketing solution to establish a reputation as a dominant cloud platform.

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My role

I worked with the Head of Strategy of Plan A to explore the problem at hand, build the strategic narrative to sell in a challenger-brand approach, and work with partner creative teams to develop activations and creative concepts.

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The details

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I. Listening Lab: Stakeholder and Expert Interviews

II. Competitive/Industry Analysis

III. Challenger Brand Stimulus Gathering/Workshops

IV. Creative Brief 

V. Activation Ideation + Development

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If you'd like to hear more, send me an email​, I'd love to talk.