Hannah Schneider Creative
/ Community management and planning for food and hospitality clients
HSC, now BRND House, is a social media marketing and branding agency for clients in the food and hospitality industry. Hannah Schneider, the CEO, and I originally met through Nashville's food scene, having worked together through Nashville Eats for several of her clients.
Most restaurants came to HSC with low engagement, small followings, and no distinctive brand voice to set them apart in a growing food scene. We helped them find an engaging and distinct point of view, implement best practices and then execute on it consistently.
I led content planning, creative execution, and community management four main clients: The Bobby Hotel's main restaurant, Salt & Vine, L27 Lounge at the JW Marriot, and ML Rose.
I. Campaign/content management: craft social media editorial calendars and content production plans
II. Produce, shoot, and edit photo and video content
III. Copywrite for all social platforms
IV. Drive engagement with over 35k followers on collective accounts
V. Tracked analytics and created weekly reports to optimize post performance
VI. Created brand mood boards and digital strategies to support brand launches
VII. Wrote editorial content and thought leadership pieces on marketing, social media, and industry trends