/ Strategic development and consultation for a global brand re-stage.
Artistry is a global beauty brand undergoing a massive relaunch in 2021. Untitled was hired as a strategic consultant to work side-by-side with a creative agency based out of Seoul, South Korea, and currently, with our own internal creative teams.
As the strategic lead, I work directly with Plan A’s Managing Director, Sabrina Yu to ensure that a consistent, globally resonant, and differentiated positioning is told across creative development.
I. Competitive/Industry Analysis: global beauty competitive brand, social, and model audits
II. International Model Strategy
III. Social Brand Behavior + Content Strategy
IV. Brand Creative Briefs
V. Continuous Strategic Consult
VI. Trend Pulse
VII. Structure + Lead Global Workshops
VIII. Copywriting: print ads, strategic manifestos, and internal client documents.
If you'd like to hear more, send me an email, I'd love to talk.