/ Strategic development and consultation for a global brand re-stage and creative campaign.
Artistry is a global beauty brand undergoing a massive relaunch in 2021. Untitled was hired as a strategic consultant to work side-by-side with a creative agency based out of Seoul, South Korea and with our own internal creative teams.
As strategic support, I worked directly with Plan A’s Managing Director, Sabrina Yu to ensure that a consistent, globally resonant, and differentiated positioning was told across creative development.
If you'd like to hear more, send me an email, I'd love to talk.