Artistry

/ Strategic development and consultation for a global brand re-stage.

*ongoing project

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Artistry is a global beauty brand undergoing a massive relaunch in 2021. Untitled was hired as a strategic consultant to work side-by-side with a creative agency based out of Seoul, South Korea, and currently, with our own internal creative teams.

 

My role

As the strategic lead, I work directly with Plan A’s Managing Director, Sabrina Yu to ensure that a consistent, globally resonant, and differentiated positioning is told across creative development.

 

The details

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I.   Competitive/Industry Analysis: global beauty competitive brand, social, and model audits

II.  International Model Strategy

III. Social Brand Behavior + Content Strategy

IV. Brand Creative Briefs

V.  Continuous Strategic Consult

VI. Trend Pulse

VII. Structure + Lead Global Workshops

VIII. Copywriting: print ads, strategic manifestos, and internal client documents.

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If you'd like to hear more, send me an email​, I'd love to talk.