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/ Strategic development and consultation for a global brand re-stage and creative campaign.


Artistry is a global beauty brand undergoing a massive relaunch in 2021. Untitled was hired as a strategic consultant to work side-by-side with a creative agency based out of Seoul, South Korea and with our own internal creative teams.


As strategic support, I worked directly with Plan A’s Managing Director, Sabrina Yu to ensure that a consistent, globally resonant, and differentiated positioning was told across creative development.

If you'd like to hear more, send me an email, I'd love to talk.


I.   Competitive/Industry Analysis: global brand, social content, and model audits

II.  International Model Strategy

III. Social Brand Behavior + Content Strategy

IV. Brand Creative Briefs

V.  Continuous Strategic Consult

VI. Continues Trend Pulse Client Newsletter

VII. Structure + Lead Global Workshops

VIII. Copywriting: print ads, strategic manifestos, and internal client documents

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